Saturday Indesign is a one-day design extravaganza. The event connects the best mix of local and international product from the leading brands with the architect and design community.
The experience includes premier brands from across Australia being asked to participate. Each brand creates beautiful installations, may take part in a creative collaboration with another brand and showcases their leading products.
It is the perfect backdrop to connect with the design community and learn about new products.
CDK Stone was looking to work with the Saturday Indesign team to encourage visitors, create an immersive experience and grow knowledge of their innovative product Neolith in the design community.
Saturday Indesign had suggested specific collaboration partners that would work for CDK Stone brand positioning.
A detailed event marketing strategy was developed covering event management, catering, installation delivery and brand collaboration with one of Australia’s leading tap ware companies Zip Water.
The theme “Innovation X Imagination” was decided upon transforming CDK Stone’s Richmond Showroom into an immersive display and complemented with plants from Ivy Muse.
The event also delivered engagement and collaboration across customers for Zip Water and CDK Stone. Both brands reaching out to their community and cross promoting each other.
The integrated marketing strategy included
Cross branded email communications
Digital screen and video production
Large format signage
Social Media Integration and cross promotion
Print advertising and print developmentBlog and content development
Media management and Public Relations