Trade shows can have lasting impact, drive awareness and engage with highly targeted audiences but they can be highly expensive and ineffective… How do you get the best out of trade shows?

CDK Stone set a new benchmark for AWISA trade stands, for the size, cost and high level of engagement. Simon as part of the team across marketing, machinery, tools & equipment and stone divisions, organised a new display structure that engaged the audience, look visually impressive and was able to be constructed in three days with working machinery. This stand was not assisted by expensive exhibition companies but built in partnership with the internal divisions  and was deemed one of the best stands at the exhibition. It was the only stand with interactive large format screens that targeted visitors across the show.