Simon Terpstra was interviewed about pureplay retailers who advertise on TV. Pureplay is increasing in momentum especially in Australia, it is when the business model only offers online retail and don’t activate sales through any other channel.
Kogan is a perfect business example.
TV Advertising is powerful for organisations to mass reach audience quickly and grow brand presence. Simon has been involved with large TV campaigns nationally and through Victoria.
Read my thoughts on their TV advertising here: https://powerretail.com.au/insights/ask-the-experts-a-break-down-of-three-pureplay-tv-commercials/