There is so many free and incredible resources online and over the coming weeks I will be highlighting these. I am working on new brand project and a main foundation piece is developing the Brand Style Guide.
As Forbes notes “A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content.”
It should also contain your brand personality, tone of voice, values, example imagery and as I always do – links to relevant templates, images or assets that will assist people to create the perfect visual communication piece in alignment with your brand.
Don’t know how to make Brand Style Guide or Visual Identity System (as commonly referred to as well)?
Check out issuu as it contain hundreds of examples from real companies and organisations: https://issuu.com/search?q=brand%20style%20guide or https://issuu.com/search?q=visual%20identity%20guide