In marketing we use a lot of abbreviations and buzzwords that can sometime just be odd or confusing however we are here to help!

Below is a list of common terms we might use and their associated meaning!

So let’s have look at these terms..


SEO stands for Search Engine Optimisation, which is the process of increasing your website ranking in Google Search results but also more importantly increasing the quantity and quality of traffic to your website through organic search engine results.


SEM, or search engine marketing, is a marketing tactic that involves optimising and advertises website and direct links at the top of search results. SEM is usually done through Google Adwords and done to increase visibility towards key consumers during the search phase.


SERP meaning Search engine results pages are the web pages served to users when they search for specific terms online using Google or another search engine.


Cost-per-click (CPC) bidding means that you pay for each click on your ads. The advertiser or intermediary like Google Adwords display network will charge once a user clicks on the advertisement.


The cost-per-sale (CPS), also known as the pay per sale, is a method used to determine the amount of money paid for every sale generated by a specific advertisement. CPS method  is used in affiliate marketing as powerful matrix for the sellers.

Programmatic Advertising

Programmatic is buying digital advertising placements automatically via complex algorithms to the right target market using data to decide which ads to buy and how much to pay for them.


Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficiency of the campaign’s advertising spend.


A content management system is for creating, managing, and optimising your customers’ digital experience through software applications that control websites and blogs. It is simply it a software interface that you can simply make website updates instead of coding.

Marketing Funnel

A marketing funnel describes your customer’s journey with your company and maps the conversion to purchasing the product  from initial awareness

Customer Journey

The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. The customer journey documents the entire experience of engagement and not just the one product purchase.

Email Automation

Email automation is the ability to send event, timed or action triggered emails to subscribers. Simply, it is a technology that will send emails based on your subscribers behaviour so that you reach the right subscriber with the right message at the right time.


CPA means Cost Per Acquisition and is a marketing metric that defines the sum of all costs to acquire one paying customer on a campaign.

Simon Terpstra consultancy offers a range of services including website developmentmarketing strategy and social media managementPlease contact us today to discuss how we can help your business.