Are you lost where to start? What are the different marketing plan components? There are over three billion results for simple search of “Marketing Plan”…
On journey towards your marketing success, I would strongly recommend looking through some of the website listed below. This can be daunting process to start thinking about developing your marketing plan but it can be done and be foundations to your business greatest successes.
The Australian Government has overview of marketing plan and an extensive downloadable example at https://business.gov.au/planning/business-plans/how-to-write-your-marketing-plan
Forbes also offers a brief written overview of marketing plans that can give grounding and understanding:
BigCommerce have compiled examples of “awesome marketing plans”, this can be powerful tool to understand the concepts and how they are applied especially with ecommerce businesses. Have a read here: https://www.bigcommerce.com/blog/marketing-plans/#six-examples-of-awesome-marketing-plans
Other key components of your plan could be;
- How to define your target market, a good basic overview from Inc Magazine can be read here: https://www.inc.com/guides/2010/06/defining-your-target-market.html
- How to implement your plan is importantone of the most important elements of your plan and going forward, the Queensland Government has provided some suggestions to assist. This website is also a great resource – https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/marketing-plan/implement-plan
- Creative marketing strategies will be the keystone of your success, Entrepenuer magazine has made these helpful suggestions: https://www.entrepreneur.com/article/299335
I hope you enjoy these resources and they allow you to develop a holistic marketing plan that will support your business going forward.