Let’s stay strong.
I understand this is hard times for so many. Despite the challenges and what we are facing there is many opportunities for marketing.
“In the 1920’s, ‘Post’ was the category leader in the ready-to-eat cereal category. During the Great Depression, Post significantly cut back its advertising budget and rival Kellogg’s doubled its advertising spend, investing heavily in radio and introducing a new cereal called Rice Krispies, featuring “Snap,” “Crackle” and “Pop.” Kellogg’s profits grew by 30% and the company became the category leader, a position it has maintained for decades.”
This interesting article has some insights for advertising in a recession and beyond: https://www.forbes.com/sites/bradadgate/2019/09/05/when-a-recession-comes-dont-stop-advertising/#3e0322bd4608