I have always been interested in psychology and marketing. How our personality can affect us but also how do different personality types affect our target market?

The Enneagram is a powerful approach to understanding the psychology, emotions and behaviour of ourselves and others. While I think it’s fascinating to look at our own personalities, it is worth reading through the personality types and using it as a powerful tool to help understand the personality type of our target markets.. How does their personality, affect your messaging to them? Affect the visual elements and images you use? It’s formidable way to define your advertising and get a deeper cut through… 

The Enneagram Institute has some great write ups about the different personalities and also short podcasts on each one: