It’s personalised and targeted, it connects and engages more deeply with consumers. It’s has deep SEO benefits and helps position your brand for success within its geographical market.  It gives small business a vast advantage and pains multinationals. However and sadly, it is often overlooked and ignored even by small businesses that it benefits the most.

I am talking about localisation in your advertising and product offering.

Recently I have seen big brands embrace this to a new level – well-done McDonald’s and Telstra – but any business can tactically activate this strategy in their advertising and marketing.

If you are a small business, embrace localisation in your advertising, marketing and products. Take the win against the big giants.